Online video, training, presentation copywriting by Sheri Harris, 15-year Marketing Copywriter Fort Lauderdale, Florida

Copywriting by Sheri Harris


Powerful Messaging...Measurable Results



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Sheri Harris, Direct Marketing Copywriter  

Senior-Level messaging strategy and copywriting services:

15+ year track record of B2B, B2C, B2G success

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      Sheri Harris supports national clients with direct marketing copywriting services from her Fort Lauderdale, Florida office, within 45 minutes of Miami and West Palm Beach. She has successfully driven measurable lift in traffic, revenue, margin and ROI growth from both corporate in-house roles as well as from her independent practice she's managed intermittently since 1995. She's written copy for many marketing channels and initiatives, supporting a wide variety of B2B and B2C verticals, from Inc-rated fast-growth firms to multi-national Fortune 100s.


   As the Global Content Director for Office Depot, she successfully led strategy and execution that resulted in double-digit sales, AOV and margin growth for the company. She was responsible for strengthening messaging consistency across multiple channels, including copywriting for consumer retail advertising, e-commerce, B2B catalogs, in-store shopping, as well as corporate marketing, branding, and store employee training initiatives. Office Depot is a $14 billion, 1000-store global retail chain and e-commerce company. Sheri worked on several additional projects with the company after her departure.


   As Creative Director of the Direct Response division for Fairfield Resorts, she cut creative department costs and turnaround times, as well as developing several successful direct mail and website campaigns that promoted over 30 national vacation resort destinations. She also supported senior branding/marketing executives with messaging strategy for content management programs, brand and tagline positioning, DRTV scripts, marketing collateral and corporate communications, loyalty programs, and B2B alliances. She worked with Wyndham for years after its merger with Fairfield, writing copy for hundreds of global destinations and resorts: Wyndham remains a current client.


   As Copy Manager for B2B cataloger and direct mail company G. Neil, she beat established direct mail solo controls and drove measurable lift across several key catalog product lines. Now known as Everglades Direct, G. Neil was a Top 100 Business-to-Business cataloger who marketed both national brand and proprietary HR, employment law, employment screening and motivational products and services across 14 different catalogs. Their master was a repeated Catalog Age Silver Award winner. Sheri developed messaging strategy for all catalogs, direct mail, trade advertising and most of the company's early online content, as well as guided design strategy on many mailings, trade ads, package inserts and other direct mail advertising. G. Neil was a client prior to and after her staff role.


   As Copy and Communications Manager at Sunglass Hut International, a global specialty retailer, Sheri wrote CEO and senior executive committee speeches and sales presentations, monthly 16-page newsletters, retail advertising, in-store marketing displays, public relations materials and video scripts. Sunglass Hut was a client after her departure.


   Sheri holds a Bachelor’s Degree in Marketing & Business Administration from Florida Atlantic University.


Sheri Harris: Direct Response Copywriter, Fort Lauderdale, Florida,


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