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You'll enjoy
strong, highly-promotional SKU
selling
skills
that have boosted catalog response, sales, cross-sell,
up-sell, and AOV metrics by
emphasizing the most relevant emotional
and logical buying benefits of
every item featured.
You'll also get experienced institutional
catalog copy
that differentiates your brand's
core promise, positioning and
personality from those of your competitors,
helping counteract a commodity
mindset many of your prospects may
have.
I've developed messaging strategy from the ground up
for brand-new books as well as
written
thousands
of copy pages for established print
catalogs and e-commerce sites
I've
trained and managed successful
catalog copywriters
and led copy
strategy for books that have
earned Multi-Channel Merchant Gold
and Silver Awards,
with high judging
marks for catalog copy clarity and
selling effectiveness.
(Click on
any image
below to enlarge)
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Institutional HR
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To receive my Direct Marketing Copywriting Rate Sheet
or get a customized project quote, contact me at:
954.801.0282
sharris@copywritersheri.com
Copyright © 1995-2010 Sheri Harris.
All rights reserved. |
