When you're watching every penny
of marketing spend,
tangible metrics are all that
matter.
Cute or clever copy
without any strategic
selling power won't cut
it in tougher climates.
Every word on that
screen or page must earn
its keep.
Trust your next campaign to a
seasoned direct response
pro who has already
shown the ability to
sell products and
services in copy: higher
response, margin and ROI
numbers in measured
testing on many past
projects prove it.
You'll enjoy 15
years of strategic
direct mail, print and
interactive advertising
copywriting for
multi-step lead generation, direct
sales, customer
retention and
reactivation programs,
cross-sell/up-sell
campaigns and affiliate
promotions.
Specific
experience on the
following direct
response copywriting
projects:
optimized websites,
landing pages,
specialized microsites, email
marketing, PURL
campaigns, transpromotional
emails and mail,
trigger email campaigns,
advertorials, direct
mail packages,
self-mailers, postcards, banner
ads, display ads,
space ads, inserts, DRTV scripts.
See what several
clients and past
employers say
about my direct response
copywriting results.
(Please request SEO
website or landing page
samples:
optimized copy samples
not posted below.)
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