From highly-promotional newspaper print advertising and weekly retail circulars...to targeted in-store displays and shopper marketing materials...to "how-to-choose" online and e-commerce content...enjoy years of successful multi-channel retail copywriting experience that has driven significant lift across key financial metrics.

I've marketed the brands, products, and service programs of upscale specialty retail chains as well as value-driven, big box retailers, including experience with national brands, premium-quality private brands, value-driven store brands, loyalty clubs and frequent buyer programs.

I've also written cross-channel retail copy style guides to ensure stronger brand voice and messaging consistency across all multi-channel touch points, as well as messaging for design directors' graphic and photography style guides.

Specific retail industry experience includes: office supplies, consumer technology, software, extended warranty sales, business forms and motivational lines, grocery chains, gourmet specialty foods, copy, print and shipping services, designer sunglasses/eyewear fashion, and travel/resorts.

Retail employers and clients: Office Depot, Wal-Mart, Sunglass Hut International, Office Max, several others.

(Click on any image to enlarge)

	Newspaper1 Depot	Sunglass Hut private brand brochure	Depot Signage Cross + Up sells	Marketside Grocery Advertising Circular

	Office Depot Circular: Front/Back Cover	Carnival Co-op Newspaper Ad	Retail-Online Shopping advice

	MSNBC tip of the week	Website content mgmt

Copyright © 1995-2010 Sheri Harris. All rights reserved.